Vitality

In a move closely aligned to Vitality’s core purpose, to make people healthier and enhance and protect lives, the directory will now be known as the Padel Directory Powered by Vitality. It will continue to connect, promote, and make the sport more accessible.

The directory features an online platform, that sits at the heart of the new sport’s rapid growth. It is designed to simplify and enhance the padel experience, allowing players across the UK to find courts, events, coaches, and brands while connecting with other players. Furthermore, the platform takes it a step further by supporting clubs and organisations with useful tools that help them enhance and grow their communities.

As part of the partnership, both organisations will collaborate to drive awareness of the sport and make Padel more accessible for players of all levels across the UK.

Nick Read, Managing Director, Vitality Programme said “Padel is a fast growing and exciting sport, and we are delighted to be partnering with The Padel Directory to further drive awareness of the sport and help many more people to play or try out the game.”

Ben Harris, co-founder of The Padel Directory, added: “I’m really excited about this partnership and to see that Vitality shares our vision for growing Padel in the UK. They’ve already had a big impact in other sports like hockey, netball, and parkrun, so I’m confident this will be a great thing for Padel too. We’ll keep doing everything we can to support, grow, and promote the sport.